McDonald’s is a very good indicator of the global economy. If McDonald’s doesn’t increase its sales, it tells you that the monetary policies have largely failed in the sense that prices are going up more than disposable income, and so people have less purchasing power.
Our long-term investment megatrends
Declining Spending Powers of the Middle Classes
Workers in many countries have not experienced any meaningful growth in real wages for a considerable amount of time and low or no real wage growth negatively affects aggregate demand and partly explains why economic growth is so low everywhere.
However, it also affects politics. Voters in both the UK and the US voted for something to change when they voted for Brexit and Donald Trump respectively, and other countries may follow in their footsteps. The growing dissatisfaction amongst the world’s middle classes will almost certainly affect the world around us in the years to come.